|
What
is a lead? -
Simply stated, a lead is a conscious
decision by an individual to request
information about a product or service
someone is selling. The highest quality
leads generated on the internet come from
opt in lists or website forms that prompt
the viewer to request more information,
describe their situation, ask a question or
comment on the particular product or
services being offered. Let us say for
example, you are on a website that deals
with the selling of gold coins. To the right
side of the website page you notice a small
form which asks if you are interested in
receiving more information on precious
metals. You answer "Yes" and fill
in the contact information and submit it.
The next day you receive an email on the
precious metals market and a phone call from
a precious metals broker. Summation:
You, as the prospective lead, expressed an
interest in the service being sold and you
were contacted by a vendor to see how deep
your interest goes. Some leads like this one
work out and some don't, however, the more
leads you purchase the greater the potential
to increase your company revenue.
|
